Imagine my shock when I found out last week that copies of Orbit Video magazine, which I managed, are now being sold online for $40 to $49 apiece.
Why didn’t I save more from the stacks of copies before it went under in 1989? (And why didn’t I save my old baseball cards?) I have one copy left, but I want to keep it.
Rare magazines often become collector’s items for some odd reason. Maybe we should have produced more of them.
It all started when my boss, the owner of Satellite Orbit magazine, decided to diversify with a monthly periodical that had reviews and features about movie stars. National Enquirer had just pulled the plug on the only other videotape magazine out there. But we figured we were smarter and could be successful by selling them directly at video stores.
We got tons of VHS tapes, reviewing from 50 to 100 new releases every month. One lady had the joy of reviewing maybe 30 of them, one per day. We took the rest of them home to look at. Unfortunately, most of them were utterly dreadful. There was a surplus of horror and gore films that were tough to watch.
We also had a videogame section. A 22-year-old guy was in charge of the reviews, a job that many teenage boys would have adored. I liked playing electronic golf games.
We added all kinds of features to the magazine. One of my biggest-ever challenges as an editor was handling a horoscope column. The writer was bored with simple lists of the month’s outlook for Leos and Sagittarius and wanted to write feature articles about astrology instead. No, thank you.
Our readership never took off. Research showed that customers at video stores were rarely happy. Theycouldn’t find the movie they wanted and were in no mood to buy a magazine. Just candy!
We found that our biggest fans were not Joe Sixpack butvideophiles--movie crazed people who would watch them endlessly all day.
Finally, after about 11 months, publication stopped. No more free movies and video games. We ended up with a negative circulation! How is that possible? We counted people as subscribers as soon as they signed up. But when they failed to pay, we had to dock them from the count, thus a negative circulation.
So, we stuck with Satellite Orbit, the viewing guide for people with large dishes. But we could see the writing on the wall: The TV networks started scrambling their satellite signals, making people pay for the shows they saw. And small dishes were hitting the market with online viewing guides that made paper guides unnecessary.
Now I have to pay for streaming movies. Yes, life is hard!
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Don’t miss “Fiddler on the Roof” by the Clarksville Community Players this weekend. On opening night last Friday, I thought the group put on one of its best performances ever. The singing, dancing and acting were terrific. Friday and Saturday at 7:30 p.m. and Sunday at 3 p.m.